Since the beginning of this year, the United States and China trade storm continues, the world trade encountered serious challenges. The world will stare at China, not long ago the Canton Fair let the world see the “Made in China” hard core strength. Canton Fair just ended, Keqiao two textile event will be followed by 2025 China Shaoxing Keqiao International Textile Fabrics and Accessories Expo (Spring) and 2025 Keqiao Fashion Week (Spring) as promised. Through these two events, in Keqiao, the “international textile capital”, you can touch the strong pulse of small and medium-sized textile enterprises to flourish, feel the Chinese textile millennium inheritance of extraordinary toughness.
“Circle gravity” is getting stronger and stronger
Touch the “world pulse” in Keqiao
Russia, Pakistan, Kuwait, Venezuela …… in the current Keqiao International Textile Fair site, foreign businessmen from all over the world can be seen everywhere. Ltd. booth, Pakistani foreign businessmen David found the desired shirt fabrics, in order to find new suppliers, this is his after 5 years again to the Textile Expo site. Both sides agreed that if the samples can be recognized by downstream customers, he will go to the “King Hen Textile” factory to see a week later.
The tougher the market is, the more important it is to find a quality supply chain.
Venezuelan businessman Gobrera is the first time to Keqiao, she specially brought a notebook, just a morning, in the exhibition to find 13 new factories, the notebook on each page are ordered a piece of fabric samples, recorded sample specifications, prices and contact information. At the exhibition site, there are especially many foreign businessmen like this. In the global textile industry chain, China’s textile position is unshakeable, Keqiao a large number of source factories is to attract them across the mountains and the sea group to come to the power.
It is understood that the current Keqiao International Textile Fair invited more than 20 domestic and foreign professional purchasing groups to participate in the meeting, including Kuwait direct flights, Kyrgyzstan direct flights, Yiwu, “One Belt, One Road” foreign businessmen group, etc. 3 days of the exhibition, more than 70,000 people to go to the meeting of the procurement of merchants.
With the changes in the world trade environment, not only more foreign businessmen to Keqiao looking for treasure factories, domestic businessmen also grouped into Keqiao. Market and exhibition linkage, businessmen gathered in Keqiao. Ltd. general manager Wei Ruihua invited by the “water rhyme new fashion spinning elegant collection” series of activities, the first time into the China Textile City East Market, as an “old foreign trade”, he rarely visited the market, this time to come by the changes in the international market, in order to find a more diversified range of factories for customers.
Whether it is the government set the stage, foreign business groups “invited in”, or through the domestic foreign trade enterprises to sell the world, we see that the current Keqiao textile “circle gravity” is getting stronger and stronger. In Keqiao, the link is at home and abroad, to create a global supply chain.
“Resistant to pressure” all the way to growth
In Keqiao see “enterprise confidence”
In 2024, Keqiao exports amounted to 162.58 billion yuan, a year-on-year increase of 10.0%. This “city on the cloth”, relying on a piece of fabric, the volume of exports to the level of 100 billion.In the face of the turbulent international trade environment, Keqiao textile people have long been prepared.
Save for a rainy day in order to be able to deal with changes. Many “old foreign trade people” rely on a keen sense of smell early adjustment of the market, or reduce the U.S. business, increase the construction of “Belt and Road” countries to increase the share of exports; or expand the business to the domestic, domestic and foreign trade linkage to resist market risks.
Located in China Textile City East Market, “Zixu Textile” is a foreign trade enterprises in Keqiao to expand the domestic market set up stores. From the expansion of domestic sales in 2021, the traditional plain fabrics to start, and now superimposed on the printing, embroidery and all kinds of complex after the process, “ZiXu Textile” to the new products, fast delivery of the two major advantages to quickly open the domestic market. The experience of domestic sales also allows the company’s foreign trade department to better adapt to the increasingly small single foreign trade orders. Internal and external trade “two-legged approach”, giving enterprises the confidence to withstand risks.
In the current Keqiao International Textile Fair site, the reporter once again met with Shaoxing Yongtong Printing Co., Ltd. general manager Zhang Jianmu, 60 years old, he is and his own customers in Dubai to talk fluently in English. “We have a new product in the digital machine trial samples, if successful will bring new increments.”Between words, he is confident. After 2 years of preparation, the former printing leader in the transition to digital printing, the first four months of this year, the company’s six digital printing production line successfully put into production.Transformation also brings new development.In the first quarter of this year, the company’s exports increased by more than 30% year-on-year.From traditional foreign trade to expand domestic and international e-commerce business with the help of digital printing, in time for the “second venture” so that enterprises against the trend of breakout.
Behind the transformation of foreign trade enterprises is the face of development bottlenecks, resisting the pressure of the bold march, but also this time and again to the crisis into an opportunity for Keqiao enterprises to face the wind and rain calm and relaxed. In the interview, the reporter heard an enterprise to evaluate themselves: “We are an enterprise growing up from adversity.” Entrepreneurial road, thorns and thistles. Keqiao many small and medium-sized textile enterprises are “real” in the sea of business, they are used to the wind and rain, nature is not afraid of the wind and rain.
“Productivity” continued to break through
Witness “Made in China” in Keqiao
Whether it is the increasingly strong “circle gravity”, or all the way to growth “pressure”, if there is no sustained breakthrough “product power”, will be turned into a “flower in the mirror”. “flowers in the mirror” ‘moon in the water’.
“Under the new situation, we need to be more confident, maintain determination, focus on their own affairs.” China Textile Industry Federation President Sun Ruizhe in the current Keqiao Fashion Week kickoff show site call. Keqiao textile people, “focus on doing their own thing”, the first priority is to do a good job of the product. As the interview with a Keqiao entrepreneurs said: “There is no weak market, only weak products.”
Keqiao International Textile Fair site, the veteran enterprise Yi Men Group’s booth is a bright spot, from the exhibition area design to the product display, presenting a youthful fashion, the original quality of the new image. The booth was crowded with people and merchants. With cotton, hemp, Tencel and other natural and environmentally friendly materials as the base cloth, through digital printing to give the soul, the Group independently developed more than 8,000 kinds of patterns to form a massive pattern library. With the advent of the digital printing era, a meter from the flexible mode of printing, superimposed on the online live promotion, attracted not only the traditional B-end merchants, there are many designers, cultural and creative bloggers.
In recent years, Keqiao around the “science and technology, fashion, green, health” direction, deepen science and technology and industry “two” integration, amplification of industry and market “two” advantages, integration of zhejiang province Modern Textile Technology Innovation Center and other scientific and technological matrix, implanted in the textile industry technology, grafting fashion, “weaving” out of the new quality productivity. Keqiao is accelerating to the world-class textile industry cluster.
During the two textile events, WGSN Keqiao Trend Center officially opened for Keqiao textile to open “insight into the trend – design R & D – market transformation” of the new channel; in the weaving, printing and dyeing industry brain eco-platform exhibition area, bringing together the upstream and downstream service providers, textile enterprises provide “one-stop” service. enterprises to provide “one-stop” digital solutions.
When 3D printing meets lace, technological lace changes into multiple structures and multi-material applications; when models wearing carbon fiber exoskeletons walk on stage, the “ceiling” of fabrics is constantly being broken through; when high-performance aramid goes to the civilian market, the textile shaping of a better life is more tangible …In Keqiao, the new quality productivity is constantly lighting up the future of “China Textile”.
From the ancient Silk Road to the current “One Belt, One Road”, Chinese textile through a thousand years of endless life, thriving, the resilience has always continued, across the millennium and everlasting.
（Source：柯桥传媒）
